ROUJE X LAMOUREUSE IN SUPPORT OF MAISONS DES FEMMES

This holiday season, Rouje is teaming up with LAMOUREUSE, a women’s wellness brand that creates everyday intimate objects designed as an invitation to explore one’s desire and cultivate a free relationship with oneself. Together, they reimagine the sex toy as a true object of desire. Taking on the shape of the KABUKI tortoise, a signature Rouje piece, the accessory becomes decidedly feminine and distinctive, devoted to women’s bodies and pleasure.

The campaign follows MONIA CHOKRI through her everyday life as an active, free-spirited woman, featuring ABRAHAM WAPLER. The brush becomes a new playmate, a knowing confidant that opens the way to discovering the body and desire.

A MESSAGE BEYOND FASHION

Built around conversations that open up the dialogue on sexuality, the ROUJE X LAMOUREUSE brush, whose proceeds go to the Maisons des Femmes association, is a project designed by women, for women, to remind them that their pleasure belongs to them.

Because helping a woman rebuild herself already opens the door to a love reborn: a love of herself, for herself.

PLAY PARTNER

100% REPORTED REACHING ORGASM
100% FOUND IT ERGONOMIC AND EASY TO HANDLE
100% FOUND THEIR COMPLEXION FRESHER AFTER USE

*To be taken with pleasure, not with statistics.

how do you use it?

TAKE OUT LE PINCEAU

To get used to how it feels in your hand and to its ergonomic shape, take a few minutes to handle it before use.

prepare yourself

For this step, we invite you to put your phone on silent so you won’t be disturbed during this moment.

PLAY WITH THE INTENSITY

To make the most of your experience, we invite you to fully explore the different speeds and play with your pleasure. Avoid staying on the same setting for too long if you use it several times in a row.

AGAIN AND AGAIN

If you’d like to use it several times in a row, start with gentler intensities and opt for a water-based lubricant to reduce friction and discomfort.