Chapter 2
For its second winter collection, Rouje unveils Vicky, the story of a love triangle, where two women answer and complete one another.
The campaign stages two women who cross paths, influence one another and answer each other, in a bathroom where everything is shared: the mirror, the lipstick pressed to the lips, the same garment slipped on in turn.
Sometimes alone, sometimes together within the same frame, they watch one another, discover one another, answer one another.
A knowing game of hide-and-seek in which one no longer knows who is inspiring whom, who is seducing whom, so closely do their gestures meet and intertwine.
nathou cardigan
gerard coat
abelina cardigan
abby skirt
The wardrobe eases gently into autumn: an opening act of coats that multiply lengths, cuts and fabrics, dresses that cling as much as they reveal, a range of light weight knits drawn close to the skin.
A winter silhouette conceived in a palette of browns, burgundies and dark pinks, where every piece becomes a second skin.
Between attraction and attachment, Vicky tells the story of that suspended moment when two women become each other's mirror — close enough to recognize themselves in one another, different enough to be fascinated by each other.
The game of the rose. Double Je.
