Rouje | Our commitments - Behind the scene

Since the beginning of Rouje, and even more so as we’ve expanded, we’ve been aware of the impact we can have on these key issues. Every day, we try to challenge and improve our ways of working. We are not perfect but we are constantly setting ourselves ambitious goals to do better, at our level. The road is long but here is already a first report of the actions we’ve put in place and of the ones to come.

We'll update this page frequently to share the progress of our team and partners with transparency.

65% of the pieces from our Fall-Winter collection of 2021 were produced from certified fabrics.

Click on each fabric to learn more about our commitments.

79% of our dresses are made from fabrics certified non allergenic and non toxic* or cellulose fibers (produced from sustainably managed forests) or organic cotton

*for human beings as well as the environment, based on a more extensive list of prohibited substances than the current European norms.

91% of our shoes are made from certified leathers**

**this guarantees the respect of good and sustainable practices in all aspects of leather production: from chemicals and water use, to energy, greenhouse gases, waste management and traceability.

53% of our jeans are made from 50% organic cotton & 20% recycled cotton or made using the Ecowash process***

*** this process reduces water consumption by 95%, electricity consumption by 40% and the use of chemicals by 90%

70% of our bags are made using certified leathers**

**this guarantees the respect of good and sustainable practices in all aspects of leather production: from chemicals and water use, to energy, greenhouse gases, waste management and traceability.

67% of our knits are made from fabrics certified non allergenic and non toxic*

*for human beings as well as the environment, based on a more extensive list of prohibited substances than the current European norms.

The Rouje Chart of Conduct, signed by all of our suppliers

A Chart of Conduct written by Rouje guarantees that our ateliers respect international working norms and animal well-being. 100% of our ateliers are committed to respecting these requirements.
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We also verify that these norms are respected: today, on top of our regular inspections, 69% of our ateliers are audited by external and independent organizations.

96% of our pieces are made in Europe or around the Mediterranean for Fall-Winter 2021. All of our suppliers are carefully selected for their expertise. Most of them have been working with us since the beginning.

See below where our Fall-Winter 2021 collection was produced:

33 %

We produce our knitwear over there, from threading to weaving. Some of our accessories (shoes, belts, leather goods) are also made in Italy.

20.5 %

We have developed a close relationship with a family-owned factory, managed by women for 3 generations. It’s where our flowy little dresses & skirts (“flou”) are from as well as some pieces with sleeves. All of these factories were audited and we regularly go check on them.

13 %

Portugal is known for shoemaking and that’s why we produce most of our pairs of shoes there. It’s also where we produce our “second skin” jerseys.

11 %

The country developed an authentic denim know-how: our jeans all come from there. We managed to produce our darkest washes with the ecowash method: it decreases water consumption by 95%, electricity by 40% and chemicals by 90%.

9.5 %

We produced some of our lightest knits in an audited atelier.

3.5 %

We produce in the country some of our flowy pieces as well as some with sleeves.

3 %

Our jewelry, our socks and some of our scrunchies are produced in french workshops.

2.5 %

Our espadrilles are made in Spain, in an atelier which has been known for its savoir-faire for generations. We also produce some of our leather goods and shoes over there.

2 %

Our cotton embroidered blouses that our summer collections are known for are from India. All of our Indian factories were audited and/or inspected by the Rouje team.

1 %

We’re looking for a specific know-how, for embroideries or prints. Every time, we work with trusted ateliers, audited by independent organizations (100% of our Chinese ateliers for Fall-Winter 2021 were externally audited).

0.5 %

The Rouje baskets are all handwoven in an atelier that fosters diversity.

0.5 %

Our other denim pieces (jumpsuit, skirt or jacket) are produced in our Moroccan factory.

33 %

We produce our knitwear over there, from threading to weaving. Some of our accessories (shoes, belts, leather goods) are also made in Italy.

20.5 %

We have developed a close relationship with a family-owned factory, managed by women for 3 generations. It’s where our flowy little dresses & skirts (“flou”) are from as well as some pieces with sleeves. All of these factories were audited and we regularly go check on them.

13 %

Portugal is known for shoemaking and that’s why we produce most of our pairs of shoes there. It’s also where we produce our “second skin” jerseys.

11 %

The country developed an authentic denim know-how: our jeans all come from there. We managed to produce our darkest washes with the ecowash method: it decreases water consumption by 95%, electricity by 40% and chemicals by 90%.

9.5 %

We produced some of our lightest knits in an audited atelier.

3.5 %

We produce in the country some of our flowy pieces as well as some with sleeves.

3 %

Our jewelry, our socks and some of our scrunchies are produced in french workshops.

2.5 %

Our espadrilles are made in Spain, in an atelier which has been known for its savoir-faire for generations. We also produce some of our leather goods and shoes over there.

2 %

Our cotton embroidered blouses that our summer collections are known for are from India. All of our Indian factories were audited and/or inspected by the Rouje team.

1 %

We’re looking for a specific know-how, for embroideries or prints. Every time, we work with trusted ateliers, audited by independent organizations (100% of our Chinese ateliers for Fall-Winter 2021 were externally audited).

0.5 %

The Rouje baskets are all handwoven in an atelier that fosters diversity.

0.5 %

Our other denim pieces (jumpsuit, skirt or jacket) are produced in our Moroccan factory.

The right quantities
We try as much as possible to produce the right quantities. That’s why we answer our customers’ needs by restocking during the season so as to avoid overproducing. This choice requires a lot of flexibility, from our internal teams as well as from our partners but this is one of our strengths.

96% of ground transportation
We try to limit our environmental impact by encouraging road transportation. Today, 96% of our pieces are transported by ground which allows us to reduce our carbon footprint.

Upcycling and rehabilitation
In 2021, Rouje partnered with the ReCréateurs, a non-profit helping to rehabilitate women facing housing difficulties. In their Paris atelier, they create pieces using fabrics from past collections. A nice way to give a second life to these forgotten prints.

Our commitments for women
Rouje is also taking a stance for women. In 2020, a capsule collection was created from which all proceeds were donated to the Maison des Femmes.
This donation helped to create a surgical unit, a break room and to offer alternative therapies to patients. In 2021, during the International Women’s Day, Rouje was able to finance an entrepreneurship mentoring program for 30 women, thanks to the non-profit Empowher.

We’re aware that there’s still a lot to be done.
Here are the objectives we aim to reach by 2022:

- 100% of our jersey pieces made from organic cotton.
- Starting next season, we’re aiming to have our jeans made from 65% organic cotton and 20% recycled cotton.

We're currently developing other upcycled pieces with our fabrics and leathers scraps.

An innovative project to reduce plastic usage throughout our entire supply chain will be implemented next year. It will allow us to save 2 tons of plastic and 1,2 tons of tissue paper every year.

Reach 100% of recycled cardboards by 2022, as opposed to 90% today.

Jeanne, Lola in charge of CSR, and the rest of the Rouje team, are all working towards making Rouje get better every day. Feel free to reach out if you’d like to learn more at [email protected]

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