Our commitments - Behind the scene

Since the beginning of Rouje, and even more so as we’ve expanded, we’ve been aware of the impact we can have on these key issues. Every day, we try to challenge and improve our ways of working. We are not perfect but we are constantly setting ourselves ambitious goals to do better, at our level. The road is long but here is already a first report of the actions we’ve put in place and of the ones to come.

We'll update this page frequently to share the progress of our team and partners with transparency.

82% of the pieces from our Spring-Summer collection of 2022 were produced from certified fabrics.

Click on each fabric to learn more about our commitments.

95% of our viscose dresses are made from certified viscose. This is also the case for 95% of all our viscose pieces.

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100% of our skirts are made from certified materials, manufactured in Europe and ground transported.

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89% of our jeans are made from 50% organic cotton & 20% recycled cotton or made using the Ecowash process*

*this process reduces water consumption by 95%, electricity consumption by 40% and the use of chemicals by 90%

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77,5% of our shoes are made from certified leathers*

*this guarantees the respect of good and sustainable practices in all aspects of leather production: from chemicals and water use, to energy, greenhouse gases, waste management and traceability.

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76% of our tops in our collection are made from certified materials. The majority of the tops are manufactured in Italy and Portugal and are then ground transported.

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The Rouje Chart of Conduct, signed by all of our suppliers

A Chart of Conduct written by Rouje guarantees that our ateliers respect international working norms and animal well-being. 100% of our ateliers are committed to respecting these requirements.
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We also verify that these norms are respected: today, on top of our regular inspections, 69% of our ateliers are audited by external and independent organizations.

91%
of our pieces are made in Europe or around the Mediterranean for Spring-Summer 2022. All of our suppliers are carefully selected for their expertise. Most of them have been working with us since the beginning.

See below where our Spring-Summer 2022 collection was produced:

35 %

We have developed a close relationship with a family-owned factory, managed by women for 3 generations. It’s where our flowy little dresses & skirts (“flou”) are from as well as some pieces with sleeves. All of these factories were audited and we regularly go check on them.

19 %

The country developed an authentic denim know-how: our jeans all come from there. We managed to produce our darkest washes with the ecowash method: it decreases water consumption by 95%, electricity by 40% and chemicals by 90%.

15 %

We produce our knitwear over there, from threading to weaving. Some of our accessories (shoes, belts, leather goods) are also made in Italy.

12.5 %

Portugal is known for shoemaking and that’s why we produce most of our pairs of shoes there. It’s also where we produce our “second skin” jerseys.

6.5 %

Our cotton embroidered blouses that our summer collections are known for are from India. All of our Indian factories were audited and/or inspected by the Rouje team.

5.5 %

We produced some of our lightest knits in an audited atelier.

1.5 %

Our jewelry, our socks and some of our scrunchies are produced in french workshops.

1 %

Our espadrilles are made in Spain, in an atelier which has been known for its savoir-faire for generations. We also produce some of our leather goods and shoes over there.

1 %

The Rouje baskets are all handwoven in an atelier that fosters diversity.

1 %

We produce in the country some of our flowy pieces as well as some with sleeves.

1 %

We’re looking for a specific know-how, for embroideries or prints. Every time, we work with trusted ateliers, audited by independent organizations (100% of our Chinese ateliers for Spring-Summer 2022 were externally audited).

0.5 %

Our other denim pieces (jumpsuit, skirt or jacket) are produced in our Moroccan factory.

0.5 %

A pair of mules is made in Brazil. It is made of Melflex®, a partially recycled and fully recyclable material, in the workshops of a partner brand. Like each of our partners, they have signed our production charter.

35 %

We have developed a close relationship with a family-owned factory, managed by women for 3 generations. It’s where our flowy little dresses & skirts (“flou”) are from as well as some pieces with sleeves. All of these factories were audited and we regularly go check on them.

19 %

The country developed an authentic denim know-how: our jeans all come from there. We managed to produce our darkest washes with the ecowash method: it decreases water consumption by 95%, electricity by 40% and chemicals by 90%.

15 %

We produce our knitwear over there, from threading to weaving. Some of our accessories (shoes, belts, leather goods) are also made in Italy.

12.5 %

Portugal is known for shoemaking and that’s why we produce most of our pairs of shoes there. It’s also where we produce our “second skin” jerseys.

6.5 %

Our cotton embroidered blouses that our summer collections are known for are from India. All of our Indian factories were audited and/or inspected by the Rouje team.

5.5 %

We produced some of our lightest knits in an audited atelier.

1.5 %

Our jewelry, our socks and some of our scrunchies are produced in french workshops.

1 %

Our espadrilles are made in Spain, in an atelier which has been known for its savoir-faire for generations. We also produce some of our leather goods and shoes over there.

1 %

The Rouje baskets are all handwoven in an atelier that fosters diversity.

1 %

We produce in the country some of our flowy pieces as well as some with sleeves.

1 %

We’re looking for a specific know-how, for embroideries or prints. Every time, we work with trusted ateliers, audited by independent organizations (100% of our Chinese ateliers for Spring-Summer 2022 were externally audited).

0.5 %

Our other denim pieces (jumpsuit, skirt or jacket) are produced in our Moroccan factory.

0.5 %

A pair of mules is made in Brazil. It is made of Melflex®, a partially recycled and fully recyclable material, in the workshops of a partner brand. Like each of our partners, they have signed our production charter.

The right quantities
We try as much as possible to produce the right quantities. That’s why we answer our customers’ needs by restocking during the season so as to avoid overproducing. This choice requires a lot of flexibility, from our internal teams as well as from our partners but this is one of our strengths.

72% of ground transportation
We try to limit our environmental impact by encouraging road transportation. Today, 72% of our pieces are transported by ground which allows us to reduce our carbon footprint.

A revolution on the packaging side
We used to receive every style in a polybag, before taking it off and carefully wrapping your order in silk paper. At Rouje, we decided to take a step toward sustainability with less waste and less plastic. From now on, this 100% recycled bag is the only thing used to protect your piece from our atelier to your closet. This bag helps us save 2 tons of plastic a year. All of our shipping packaging is also 100% recycled.

Upcycling and rehabilitation
In 2021, Rouje partnered with the ReCréateurs, a non-profit helping to rehabilitate women facing housing difficulties. In their Paris atelier, they create scrunchies using fabrics from past collections. A nice way to give a second life to these forgotten prints.

Our commitments for women
Rouje is also taking a stance for women. In 2020, a capsule collection was created from which all proceeds were donated to the Maison des Femmes de Saint Denis. In 2021, during the International Women’s Day, Rouje was able to finance an entrepreneurship mentoring program for 30 women, thanks to the non-profit Empowher. Today, Rouje renewed its support for La Maison des Femmes de Saint Denis: Jeanne Damas became their ambassador and this Spring Summer season, each collection offers one upcycled piece that will support their projects.

We’re aware that there’s still a lot to be done.
Here are the objectives we aim to reach by 2022:

- 100% of our jersey range is made from responsible materials.
- This season, our jeans are made from 50% organic cotton and 20% recycled cotton.

In addition to the scrunchies and our committed dresses, we are currently developing other pieces from our fabric and leather scraps. Keep an eye out!

Our 2021 carbon footprint enabled us to identify which actions reduce our impact on the planet the most. See you next year for the 2022 footprint recap, on what evolved and what improved.

We are working on an environmental label for all our creations. Because we want you to be able to get their environmental impact in a single glimpse.

Jeanne and the Rouje team are all working towards making Rouje get better every day. Feel free to reach out if you’d like to learn more at [email protected]

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