Broome Street? It's the address of our 1st American shop, in Soho, New York.

A source of great pride for Rouje... And a source of inspiration too. The vibe of New York is reflected in our new collection: boyfriend shirts, couture leather, 90s dresses... More refined than ever, with instantly recognisable silhouettes. Discover five stories through five friends of the brand, captured on the streets of the city.


Rouje denim in its rawest version: here, a 100% denim 100% minimalist pencil skirt.

Not to mention this quilted patchwork jacket? It could have been thrifted in Brooklyn. The perfect combination of style and comfort.


The Owen jacket, with its slim-fit waist and voluminous sleeves, has a couture look. One of our favorite pieces of the season.

This chocolate knit wrap dress is both feminine and comfortable. Wear it all winter long.


Gabin is back. Our iconic printed wrap dress looks just as good in heels as it does in trainers. And it looks just as good in Belleville as it does in the West Village.


A fitted figure-hugging skirt, a top that highlights the neckline: femininity will always be at the core of Rouje's DNA.

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