The Rouje blue jeans are back and so are their perfect fit... New styles, new colors but same goal: make you look like the best version of yourself.

The new jeans

Vintage-inspired cuts and a cotton that will age like good (French) wine: meet your next favorite jeans.

With their shapewear-like fabric, the Rouje jeans will perfectly hug your curves.

The denim guide

Welcoming Montmartre, the newest addition to the Rouje denim family. Long straight leg & mid-rise: timeless.

bonjour montmartre

Why stay in 2021 when you could live in 1971? Concorde is back and in a new pristine white color.

Adopt Concorde

New wash alert: a grey shade carefully chosen by our Studio to take you from winter to spring.

Our grey jeans

Savoir-faire: discover what goes on behind the production of our jeans here.

Everything you need to know

Denise is here to give you legs for days.

Meet Denise

Let's dare to try the the full denim look with Madi. A flattering jumpsuit, inspired by the cut of our Concorde jeans.


Brick, apricot, candied chestnut: our new lipstick shades go perfectly with our jeans.

Nude by Rouje
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