As loud as it is seductive, Paris is the undeniable inspiration for the Rouje woman. An open-air moodboard from which emerge 'everyday' silhouettes made to embrace the city from dawn to dusk. A woman of both the outdoors and indoors, she loves to explore contradictions and contrasts, and to play with nonchalance and elegance. She grabs a piece off a hanger, slips it on and there she is, on the street.​

A cacophony of honking horns, bursts of laughter, hurried footsteps, rustling leaves meeting the clatter of jackhammers and whispered secrets... She revels in this mix of chaos and serenity, a perfectly orchestrated symphony of city sounds. Perhaps she loves it because she knows she can always escape it, retreating to her sanctuary of silence. Cut to quiet. She is home. She is happy.​

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